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Monday, October 8, 2012

Norway: Google Analytics Violates Privacy

The Norwegian Data Protection Authority announced recently that use of Google Analytics on national government websites is a violation of Norwegian privacy law.

According to PC World, the agency found that Google Analytics collects IP addresses along with certain behavioral information in a manner that makes the website operator unable to control the usage of any data gathered. This inablity to authoritatively control user data was found to be a violation of the privacy policies applied to government websites, and thus a violation of Norwegian privacy law.

While this finding only relates to the use of Google Analytics by certain Norwegian government websites, the agency did not address the privacy compliance implications of usage by privacy organizations. However, website publishers who use Google Analytics to measure website traffic should probably review their privacy policy to ensure that it addresses the ambiguities raised by third party analytics and behavioral monitoring tools.

Source: Keynote

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