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Thursday, November 29, 2012

Website Monitoring 101 - Part1

Welcome to the first part of ‘Website Monitoring 101’ series.
In this post series, we are going to examine all the ins and outs of website monitoring and more importantly, how you can maximize the effectiveness and ultimately the profitability of your website monitoring. Let’s begin by looking at what is website monitoring, how you use it and some of the advantages and disadvantages of doing so.

What Is Website Monitoring?

Website monitoring is the process of testing and verifying that end-users can interact with a Website or Web application from different locations through the day. Website monitoring is used to ensure that sites are live and responding to viewers, to generate trends that show performance over time, and highlight a range of factors that could affect the functionality of a Website. Website monitoring services also help you benchmark your Website against the performance of your competitors to help you determine how well your site is performing.

Keeping your Website performing consistently and available at all times is essential to the success of your online business. Website monitoring helps you ensure that your Website is functioning optimally and is accessible to Internet users every second. From checking Website average load time on a regular basis to alerting you of problems from locations around the world, a good vendor guarantees that your Website functions flawlessly.

Conclusion: In this first ‘What is Website Monitoring’, you have been introduced to why ‘Website Monitoring’ is so effective.

In next posts, we will expand on the information introduced in this first part by looking at some more advanced ‘website monitoring’ strategies, tactics and ideas.

Related Links

Free Website Monitoring

Website Monitoring Software

Web Page Monitoring from end user's perspective

Monday, November 19, 2012

Are you taking advantage of holiday opportunities?

Mobile websites are important for all retailers because they’re far more discoverable than apps, which require a download from an app store.

During the holidays, you may be tempted to collect buyer information. Although this is a common practice in social retail, companies should weigh what’s gained in collecting junk data against the potential loss of real prospects by introducing multiple barriers to consideration of your merchandise.

Be sure to utilize an integrated and branded campaign across multiple platforms to reach as many potential customers as possible during the holiday season. In addition, mobile coupons are on the rise and can be a perfect addition to your mobile strategy this holiday season.

In a recent infographic, Microsoft Tag reported that 20% of smartphone users currently acquire and redeem mobile coupons on a regular basis, with that number expected to grow to 30% by 2013.

Related Articles

1. Its that time of year again - getting ready for the holidays!
2. Can the right mobile optimization trick be a treat for customers?
3. Can your customer rely on your mobile site?

Sunday, November 4, 2012

Mobile website or HTML5 app.

HTML5 was heralded as the magic that would allow developers to build websites that would work on any and every platform. While some of that promise has been realized, it’s not proven completely to be the hoped-for panacea. It does generally work well, though not without the need for tweaks to ensure proper functionality across many devices.

HTML5 can be used to make a cross-platform mobile website, or a mobile website that masquerades as an app. Its advantages are that it is cheaper to build; largely cross-platform compatible; easy to update; available through any browser, and therefore discoverable through search; and easier to test than apps.

The downside is HTML5 mobile websites are slower than apps and cannot leverage all of the device’s functionality, such as camera, GPS, etc.

Hybrid. Is it an app or isn’t it? Sometimes only the developer knows for sure. A hybrid app takes an HTML5 website and wraps it in a thin native wrapper. It attempts, with some success, to combine the best of both worlds: the easy updatability of an HTML5 site and some of the speed, offline capabilities, and native functionality of an app. It’s more affordable to build than a fully native app; is distributed through app stores; and requires similar testing to a native app.

Related Links:

App, Website, Or Both?