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Monday, March 28, 2011

Mobile Content — A Monitoring Challenge.

One of the most important differences between mobile and desktop-based Web content is the need for mobile content to be tailored for the various characteristics and capabilities of a particular device. This added level of complexity affects development of monitoring strategies, and it must be taken seriously in order to truly understand how the full spectrum of end users accessing mobile content will experience it.

Clearly this expansion of the scope of content monitoring is one of the major differentiators from a  desktop-based Web monitoring strategy. With literally hundreds of device types in circulation and more coming on the market each day, attempting to understand the end-user experience by manually testing content on each device is cost—and time—prohibitive; automated monitoring strategies are required.

Read More on Web Mobile Monitoring

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