Mobile network quality is often cited as the top reason in selecting a mobile carrier. Consequently vast resources are allocated to monitoring internal operations. But if that’s all that’s being done, you’re only getting half the picture.
Carriers and infrastructure providers looking to get a comprehensive view of the performance and end-user experience take the additional step of benchmarking against their competitors. It requires time, resources, and expertise to analyze data and make actionable decisions. This testing helps you understand industry standards and take the actions needed to stay ahead of the curve. After all, maintaining the highest standard in service performance is of paramount importance when it comes to retaining customer loyalty. An important step is improving the user experience for mobile content, services, and applications begins with mobile monitoring and collecting the right mix of performance data.