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Tuesday, March 8, 2011

User Expectations and Mobile Performance

Performance is critical for this mobile portal. Explained a company executive, “End users are accustomed to high speed downloads when they access our Web site from their personal computers. However, mobile
connections have long offered slower response times. While newer 3G networks offer larger pipelines
that enable quicker response times, many end users still use older devices and are unable to download
mobile sites quickly. This can leave them frustrated with our service— and can ultimately harm our brand.”

Because of the disconnect between user expectations and mobile performance, it is critical for the company to monitor the performance of its mobile site and fix problems quickly to ensure that it offers the best performance

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