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Wednesday, March 16, 2011

Managing the mobile end-user experience with mobile monitoring

Measuring performance is not a new concept to mobile either. However, until recently performance in mobile has been synonymous with voice quality. When network coverage and dropped calls were the only metrics that mattered, it wasn’t surprising that mobile performance monitoring was mostly a concern for the mobile network operators. Data performance was less of a concern when mobile content, applications, and services took a backseat to voice. However, with the mass consumer popularity of advanced smartphones and SMS, the accurate delivery of content, applications, and service over mobile data networks has become increasingly important to content owners.

Companies with a more mature Web presence are now embracing mobile channels and making them a key part of their growth strategy. However, for companies making the move from Web to mobile it is important to understand that performance-monitoring solutions that worked on the Web cannot be simply applied to mobile. Managing the mobile end-user experience requires an understanding of how it’s different from the Web end-user experience

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