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Monday, November 19, 2012

Are you taking advantage of holiday opportunities?

Mobile websites are important for all retailers because they’re far more discoverable than apps, which require a download from an app store.

During the holidays, you may be tempted to collect buyer information. Although this is a common practice in social retail, companies should weigh what’s gained in collecting junk data against the potential loss of real prospects by introducing multiple barriers to consideration of your merchandise.

Be sure to utilize an integrated and branded campaign across multiple platforms to reach as many potential customers as possible during the holiday season. In addition, mobile coupons are on the rise and can be a perfect addition to your mobile strategy this holiday season.

In a recent infographic, Microsoft Tag reported that 20% of smartphone users currently acquire and redeem mobile coupons on a regular basis, with that number expected to grow to 30% by 2013.

Related Articles

1. Its that time of year again - getting ready for the holidays!
2. Can the right mobile optimization trick be a treat for customers?
3. Can your customer rely on your mobile site?

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