Yes, it’s another form factor, and more operating system permutations, still more network connection considerations, and additional development expense. But tablets could actually be a bright spot for content owners looking to attract audience and advertising dollars.
This past holiday season, iPad users showed themselves to be valuable customers, buying more and spending more than other mobile shoppers. And a number of studies indicate that tablet users are avid content consumers as well.
More than three-quarters of tablet owners use their device every day, on average for 90 minutes. More than half use it daily to get their news, and many now spend more time on news than they did pre-tablet. In fact, the only thing they’re more likely to use their tablets for than news is to browse the Web.
These numbers are likely skewed, as most current tablet owners have pricey iPads; they tend to be higher-income, better educated, often middle-aged consumers. As the market expands down to lower-priced Kindle Fires and others, tablet demographics will likewise gravitate toward a more mass consumer profile.
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