After a night of trick or treating on
Halloween, all children will agree; there's always that one piece of candy in
their bag that nobody wants. The treat may have been given with good intention
but really ends up being sour grapes in a wrapper instead.
Online retailers have their own sets
of tricks of the trade to better acquire and retain mobile customers. But sometimes,
those treats can be sour grapes in a wrapper for
the end user.
With increasing statistics showing the
impatience of mobile customers (65 percent of mobile users prefer a sub-4
second download speed), previous holiday season was a critical test on mobile
user patience and retail performance.
Implementing key best practices can help
you prepare for the next holidays.
|1. App, Website, Or Both?|
2. Mobile Device Testing