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Tuesday, March 5, 2013

Can the right mobile optimization trick be a treat for customers?

After a night of trick or treating on Halloween, all children will agree; there's always that one piece of candy in their bag that nobody wants. The treat may have been given with good intention but really ends up being sour grapes in a wrapper instead.

Online retailers have their own sets of tricks of the trade to better acquire and retain mobile customers. But sometimes, those treats can be sour grapes in a wrapper for the end user.

With increasing statistics showing the impatience of mobile customers (65 percent of mobile users prefer a sub-4 second download speed), previous holiday season was a critical test on mobile user patience and retail performance.

Implementing key best practices can help you prepare for the next holidays.

Related Links

1. App, Website, Or Both?
2. Mobile Device Testing

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