The Internet and the Web continue to evolve to deliver new customer
experiences and increased application utility. The label “Web 2.0,” while
imprecise, signifies the newest and best examples of this evolutionary
Many organizations are now adopting these Web 2.0 technologies and design
methods to enable the creation of richer and more responsive interactions.
But to be effective, the resulting applications must also be significantly more
complex than traditional Web sites, complicating performance management and
imposing new requirements on performance measurement tools.
|1. App, Website, Or Both?|