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Monday, April 30, 2012

Fast, Fun & Touch-Friendly: The New Rules For Tablet Websites

Fast, Fun & Touch-Friendly: The New Rules For Tablet Websites

A Conversation with Mobile Performance Evangelist Herman Ng

In the post-PC era, tablets are taking on a central role in connecting consumer and business users with their online worlds. But touch-based tablets present an entirely different interface from the point-and-click paradigm of the desk- or laptop-bound Web. And tablet users on the go are frequently stymied by the inherent sluggishness of cellular network connections. It’s not an impossible task, though, to create tablet website experiences that satisfy user expectations and, with a little effort, leverage the tablet interface. Benchmark recently sat down with Keynote Mobile Performance Evangelist Herman Ng to get his insight into the tablet website experience, and get a few pointers on how to make it better.

Benchmark: What is your assessment of the current state of website performance on tablets?

Herman Ng: There’s no one score to give across the board. Everybody’s at a different level, because everybody is doing different things. Some people are doing their regular sites, some are doing a tablet site. Some are just serving the mobile website performance, and there are some companies redirecting the user to use the mobile app. Overall, performance is just all over the place. There are so many tablets coming out — the iPad and some of the Androids are, of course, the mainstream, but there are so many different versions. And then you have 3G and Wi-Fi, and now the iPad’s LTE. So even the same site is going to be performing differently across different connections and devices.

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