Along with the growth, however, have come significant challenges as streaming media points out to corporations and individuals the limits of their information infrastructure. These limits crash against the users’ demands for smooth video, clear audio, and performance levels specified and guaranteed by contract. Media providers seeking to provide consistent quality of service face a daunting array of web performance issues, caused by lack of last-mile broadband build-out to service interruptions and carrier quality of service problems.
One key to dealing with quality of service issues is accurately measuring streaming media website performance from the customer perspective. With the lack of industry standardization, customer confidence rests on providing information from a trusted source.