The cost of poor site performance is not just lost visitors, it’s lost money. In a recent survey, nearly three-quarters of Internet retailers correlate poor site performance with lost revenue, and more than half with lost traffic.
Just a few short years ago, evaluating website performance was a fairly simple affair. “How fast did the page load?” was often the first and last question that needed to be asked. User expectations were far lower, and patience much higher, when the experience of accessing information or making a purchase online was new and different and amazingly convenient.
Today, however, user expectations are stratospherically higher. With the Internet now tightly woven into the fabric of everyday life, and a multitude of Web sites available to satisfy any given need or desire, users expect not only virtually instant page-loads, but fast and flawless execution of transactions and enhanced functionality that delivers a “rich” site experience. In the intense competition to attract and keep site visitors, web performance is now a critical business driver for site success.
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