Can your customer rely on your mobile site?

We often talk about speed and optimization, but site reliability is just as important to get your customers to repeatedly visit to your mobile site and build brand loyalty. According to the Keynote Mobility Survey, 48% of smartphone users experienced a problem with loading errors and the inability to open the page.

This can be a frustrating experience for mobile users and a good reason to either not come back or visit your competitors mobile site. 

There are a few standard practices to combat the pitfalls of bad performance, and continuous monitoring & testing is the best way to find out when and where your mobile site is failing. Finding issues before your customers do and fixing them quickly is the key to scoring well in terms of website reliability. 

Who does reliability right?

Keynote keeps running measurements of mobile websites from several industries on our KeynoteMobile Performance Indices. On any given week we can see different companies at the top of the list for reliability. But if you follow the weekly indices long enough you'll see that the companies that rank best tend to be the same, suggesting a greater attention to mobile website availability. For the week ending September 9th, here's who were on top

Learn more about:

1. Why Web Load Testing?

2. How to monitoring site

3. Free website monitoring 

Mobile Monitoring Strategies

The mobile environment does not consist of a single delivery system to a standardized device interface. Therefore, different strategies need to be deployed to monitor different types of content. Both emulated devices and real devices are employed for mobile monitoring, and a review of both content delivery and monitoring objectives will help determine when each should be used.

Real device monitoring is the only choice. For example, the growing popularity of smartphones has led to a growing market for native applications residing on a device.

However, many classes of applications and services that can be monitored using device emulation.Emulated device monitoring is well suited for websites and services that are accessible by a broad range of mobile devices. These devices range from simple-feature phones to sophisticated smartphones. Many Websites and services require only a browser to render the page and do not depend on the operating system of the device (for example,SMS)

Read more on Mobile Monitoring Strategies and Mobile Browser compatibility