After a night of trick or treating on
Halloween, all children will agree; there's always that one piece of candy in
their bag that nobody wants. The treat may have been given with good intention
but really ends up being sour grapes in a wrapper instead.
Online retailers have their own sets
of tricks of the trade to better acquire and retain mobile customers. But sometimes,
those treats can be sour grapes in a wrapper for
the end user.
With increasing statistics showing the
impatience of mobile customers (65 percent of mobile users prefer a sub-4
second download speed), previous holiday season was a critical test on mobile
user patience and retail performance.
Implementing key best practices can help
you prepare for the next holidays.
Related Links
1. App, Website, Or Both? 2. Mobile Device Testing |
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