The proliferation of rich media content that characterizes Web 2.0 environments makes the Internet experience dazzling for customers. At the same time, it’s challenging for IT deployment and operations staff, who need to figure out how to assess and manage the performance impact of asynchronous JavaScript and XML communications (AJAX), Web application hybrids (mashups), and standalone technologies, such as Adobe Flash, on applications and transactions. Services for load testing and measuring the performance of Web sites Application Perspective 5.0 and Transaction Perspective 8.0 have been enhanced to allow for comprehensive website monitoring and testing of AJAX-based and other Web 2.0 applications.
Companies strive to manage and improve the online customer experience, but they essentially lack visibility into end-users’ interactions with video, Flash, AJAX, and mashups. Companies are investing large amounts of capital in improving online experiences—adding movie clips, adjusting ease-of-use through navigation, etc. and the challenge is to know whether or not these investments are helping to retain customers and improve the users’ ability to do business with the company.
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